Complimentary Insured Delivery Worldwide  ·  IGI Certified Diamonds
Dana Asam Fine Jewelry

Modern fine jewelry, ethically made.

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The House

A new approach to fine jewelry — where craftsmanship meets conscience.

Heirloom-quality pieces in solid 14K and 18K gold, set exclusively with IGI-certified lab-grown diamonds. Every piece is designed in our atelier and finished by hand.

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Collection 01 — Signature

The Ondine Collection

Named for the water nymph of European legend, Ondine traces continuous waves of solid 14K yellow gold set with VVS1 pear-cut diamonds — fluid, sculptural, alive with light. Available individually or as the complete set.

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Dana Asam, Founder

A Letter from the Founder

Fine jewelry should not require a moral compromise.

"I created Dana Asam Jewelry to make pieces I believe in — thoughtfully designed, ethically sourced, and built to last."

Each piece is set with IGI-certified lab-grown diamonds — chemically, optically, and physically identical to mined diamonds, but produced with a fraction of the environmental footprint. Sculpted from solid 14K and 18K gold in our partner atelier.

— Dana Asam

Dana Asam Jewelry atelier

Made with Care

Sculpted by hand. Certified at every step.

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Collection 02 — Rings

Stone-Forward Rings

A trio of statement rings — each built around exceptional centre stones in dialogue with rubies, cognac diamonds, and warm gold. Made to order in 14K and 18K.

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Collection 03 — Limited Pieces

Hero Stones

Single hero stones, set with intention. From the three-carat pink diamond of the Pinky Promise to the four-carat pear-cut Teardrop Pendant — pieces built around one breathtaking stone.

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The Atelier

Craftsmanship without compromise.

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IGI Certified

Every diamond is IGI-certified and accompanied by its own grading report.

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Solid Gold

Solid 14K and 18K gold throughout — never plated, never filled, never hollow.

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Hand-Finished

Each piece is hand-assembled and inspected before being insured for worldwide delivery.

In Her Words

"I wanted to create jewelry that women could wear with pride — not just for its beauty, but for what it represents. Luxury without compromise."

Dana Asam, Founder